“We are excited to expand our product portfolio from kids to teenagers, and we are confident that the market will welcome our new introduction," said Puddles' founder and managing director Aditya Kumar Gupta in a press release. "With a focus on safe, effective, and organic formulations, we aim to provide teenagers with the best skincare and haircare solutions tailored to their needs.” 

The product line aims to address common teen beauty concerns including acne, breakouts, and dandruff using plant-based ingredients including turmeric, basil, cica, and willow bark among others. The dermatologist-approved formulations for face include serums, acne washes, oils, and foaming face washes while its haircare range includes shampoo, conditioner, and serum. For 'Bath & Body,' Puddles offers a selection of 100% cruelty-free, vegan, and eco-conscious mists and soaps.

"With this launch, Puddles continues to redefine teen skincare and haircare by offering safe, effective, tested solutions that empower young individuals to embrace healthy, radiant skin and hair," announced the brand in a press release. The line has launched across a range of multi-brand stores and e-commerce platforms in India.